The influence economy has changed the way we buy things-forever. Roughly 67 percent of marketers report that they are engaged in some form of influencer marketing, a number that’s likely to grow as social media influencers gain more mainstream exposure.
Influencer marketing is an upcoming digital strategy with the potential for building brand affinity and reaching out to new audiences through paid partnerships and authentic content. Though this tactic is still in a new and developing stage, it is already a tool that is powerful enough to reach out to the target audience provided one has the expertise to get the most of such campaigns
Micro influencers are the people with less than ten thousand followers, and macro influencers are the ones with tens of thousands, and even millions of followers. We have access to both micro and macro influencers on social media platforms, who can work wonders to your brand image and consumer engagement.
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